XfinityGO

XfinityGo is a service provided by Xfinity for online access to all different types of media. Xfinity is a TV service, so whatever you pay to access on your television you can access on the online version. The benefits of this site is that you have a lot more options than you would on your TV. If you pay for any premium channels you also have access to their "on-the-go" sites with your xfinity log in. In regards to the premium on-the-go sites, such as, HBOGO, ShowtimeGo, StarzGo and more, you have access to all of their televisions shows ever made on their program and specific movies that they own rights to at a specific time.


This is a business that allows access to a large variety of entertainment for a monthly price. In regards to the five economic models I would say that XfinityGo is a long-tail  oriented business. I say that it is long-tail because for a relatively cheap monthly price you have access to a large variety of media, including network, cable and premium television shows  and certain movies offered for free by specific networks or premium channels. This is a business that attracts "Routiners", who visit sites frequently for new content and enjoy the newness of the site. They only visit a few sites to gather their information and entertainment. XfinityGo also has a homepage that features up to date news in all subjects to please your interests. And like Netflix, XfinityGo offers so much content that you don't have to look further than you would if it was scattered all over the Internet. An easy to use website that attracts millions of consumers daily.

Jenkin's Convergence Culture

1. Jenkin’s understanding of convergence seemed to jump around a lot. He stayed in the same niche that convergence is a way of merging all forms of media new and old into one understanding. And involved with that is a new culture surrounding convergence. Jenkin understands it as almost a new language that forces the conversation to become more innovative and progressive.

2. My understanding of convergence is old mediums forcing and driving new   

mediums to be what they are now. As well as a platform that will carry all of your media/entertainment cravings; for example, our phones can do just about anything related to communication or the new Xbox One is basically an entertainment system with gaming being only a part of the system, not the entire intent of it. I like this idea of a culture attached to it that forces new ideas and more innovative discussions to present themselves more than usual.

3. Studying media history teaches us to further improve them in order to advance our society. They give us a broad understanding of media as a whole and force new ideas to better our understanding of communication and entertainment. Culture is always changing generation to generation and technology plays a huge part in that change.

Internet Privacy and False Advertising

As stated in the article, surveys have shown that numerous amounts of Internet users are concerned with privacy. And they should be. Over the past few years, companies have developed software that can collect all the data from your personal profiles, which include Facebook, Twitter, Instagram, etc. They can use these to collect all of your pictures, posts, and so on to put a collective profile of your Internet use to use for job applications. This is not stated in the article, but a friend of mines that I grew up with Dad knows some of these software developers and has warned us to be extra cautious about what is posted on these social media networks, whether it is blocked or not. They have a way to get around that.

Past that, the article talks a lot about trust within website design to ensure members of the site that their information is safe and sound. This can be done through a professional layouts, contact information to make the website seem more personal, links to outside sources, etc. A privacy statement or privacy seal may also be used to present a more secure network within a website. Tests and surveys have shown that only the presence of these statements will make the website seem more safe, but it is merely a scheme, for lack of a better term, to persuade the users of the website to have more trust. Trust will always bring more followers than when there is none to be found.

My question is, do you think websites should be able to falsely advertise their site as secure even when it might not be? And what ways could we fight against this tactic to truly make our personal profiles with information that you and only selected individuals can view?

Social Media & Advertisement

In a paper written by Professor Lester, social media is defined as “a communication that is devoted to or characterized by interaction between participants or consumers of the medium.” She also states it is “characterized by participation, openness, conversation, community and connectedness.” Social media is changing advertising in the same way it changed when television became a more expectable medium, except the Internet is changing social media in a much larger format.

Marketing has always been based on the 4 P’s (Product, price, place and promotion) and now people.  John Janitsch has brought a further point to drop the 4 P’s and make it the “4 C’s for the social age: Content, Content, Connection and Community.” This process will involve much higher interaction between the advertisers and the consumers. Social media makes that easier than ever before, turning advertising into micro-advertising which essentially gives you one on one experience with the advertisers.

The one on one experience has been coined the “Me the People” movement. In an article written by Mashable brings up a quote by the CEO of Proctor & Gamble who says that,

“What I would like to have is a one-on-one relationship with seven billion people in the world and be able to customize offerings for those seven billion people in the world and be able to customize offerings for those seven billion people. Digital allows that relationship.”

So, have you experiences any type of one-on-one advertising personally? And if so what was it like?

Do you all have any ideas as to how they are going to make that transition happen in a smooth manner?

I'm excited for the change to happen. I have already seen multiple advertisements become more interactive but how will it become a perfect one-on-one (or seven billion) experience?